When I woke up this morning, I wasn't expecting this to happen.WhatCulture announces staff departures. pic.twitter.com/FRMauHon7t— WhatCulture (@whatculture) September 19, 2017
This is a surprise in the world of new media. WhatCulture may have originally been a film blog in 2006 called Obsessed With Film, but in recent times, it has become far more than that. With sections covering Wrestling, Film, TV, Gaming, Comics, Sports and Offbeat stories amongst other things, WhatCulture has become one of the biggest sites on the net, with articles and lists every day.
And then there was the YouTube channels. They started about three years ago, and the first voice and face that became a character, and more than just a narrator, was Adam Blampied. His first video was on the WhatCulture Wrestling channel and it was this little masterpiece.
From there, Adam Blampied became a big part of the WhatCulture brand. His face and voice became synonymous with WhatCulture Wrestling mainly, but WhatCulture in general as well. He created the "How WWE Should Have Booked" series of videos, and the "What Just Happened" series, as well as others.
From there we got Adam vs Adam, as Adam Pacitti joined the fray. From there would be born a rivalry that powered WhatCulture into the internet stratosphere. Adam Blampied would also team up with Brian Zane from Wrestling With Wregret to do videos, including How WWE Should Have Booked The Invasion, and Heroes Of Wrestling.
Then Jack King aka Jack The Jobber arrived and joined the fun and games but he seemed to be a bit of a third wheel, and to be fair, he was definitely outclassed in the wit department by the two Adams, but he had his own style which made him stand out, in both a good and bad way, but mostly good.
Then Ross Tweddell arrived and became King Ross, and he became a larger than life character in general. These four people, along with unseen editor Sam Driver, who Adam Blampied would often reference in his videos, have been the core of the explosion in WhatCulture content on YouTube.
But now, these 5 people have left WhatCulture, and also left WCPW, the wrestling promotion that they created just over a year ago, and Adam Blampied was the General Manager for, before today.
So what does this mean? Well it means that WhatCulture and WCPW will be much the poorer. Although most of these people didn't write the stuff they were saying, they gave it life in their own unique way, by adding in their own personality and character, and most of the rest of WhatCulture's hosts just don't have the same levels of engagement with the readers and viewers, or the same levels of personality.
It's a real loss to WhatCulture, but what about the internet?
Well, Adam Blampied's twitter account has given us a teasing clue about what happens next...
I guess we will be finding out soon enough, but in the meantime...Join us. pic.twitter.com/m00QLBHssm— Adam Blampied (@AdamTheBlampied) September 19, 2017
...I'm Ian Beaumont and that's What Just Happened.
