Myleene Klass dons PVC for a photo shoot in the current issue of Look magazine here in the UK. The trouble is, if you go to the website for Look, you’ll find nothing about it. No pictures, no interview, nothing.
Instead, the Daily Mail covers the story for the online audience, including the pictures. Of course they put their usual ultra-conservative spin on it, but it would have been better to have the story on Look’s website with the original context to link to.
Magazine websites annoy the hell out of me. They publish these stories and photoshoots in their magazines, but their websites have nothing from the magazines in them, absolutely nothing!
Putting stories that you publish in your magazine onto your website is a way of promoting the magazine and getting the online audience involved. But without these articles on your website, you have no way of generating online interest in your website.
Get your act together!
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