British Sky Broadcasting have once again shown that they have a very clouded view of the media landscape, clouded by their desire to get everyone paying extra for TV channels.
They have decided to replace Sky Sports News on Freeview with a timeshift version of Sky 3.
One question, why?
Sky Sports News has been one of the success stories of Freeview. It more than tripled it's audience, in the early going, and has continued to see success all the way, outperforming Sky News and Sky 3. So why take it off Freeview now, thereby potentially losing 2/3 of the audience that has been consistently there since it's arrival on Freeview back in 2002? And why replace it with of all things, a timeshift channel?
Sky's strategy here seems more to be professional suicide than successful broadcaster.
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