I've been watching Challenge most of the day, watching a Takeshi's Castle marathon. I love the show, it's wonderfully silly. But in doing so, I've spotted a horrible example of what's wrong today with the media.
Broadcasters today seem to have forgotten that not only are they part of the Entertainment industry, but that it is also a Service industry. There seems to be very little in the way of service and the continuity announcements on Challenge today have been no exception. Most announcements over closing credits have been simply voiced promos for regular programmes, no mention of what's coming up next. The announcements into a programme have been nothing more than station promotion liners, no mention of what programme was actually about to air.
Quite frankly, if you're going to have some pre-recorded continuity, then at least make it about the shows you are showing now and next, rather than general promotion of other shows. For all the good that those announcements would actually do, they may as well not have had them airing in the first place. They were neither entertaining nor providing much of a service.
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