Chris Moyles announced his departure from the Radio 1 Breakfast Show today, his final show will be around the beginning of September. He is still contracted to the station until the end of 2014, so it's a sure fire bet that he'll have another show soon.
Radio 1 has always been aimed for a younger audience. Back in the late 1980s, it was regarded as a 15-34 station, a traditional Contemporary Hit Radio station. But since those days, they seem to be aiming even younger. Apparently, Radio 1's average listener is aged 30, and that's too old according to some in the industry.
I find this whole idea of average listener age frankly ridiculous. I find the idea of local stations going after specific demographics to be seriously flawed. Local stations should be about serving local areas, rather than specific age groups. Getting as many people tuned in to your station as possible, that should be the measure of success, along with revenue, and hopefully, profits. National stations, like Radio 1, yes, you can do that, and still be successful, but for a local station to do that, and hope to gain enough listeners, I feel that as a strategy, it cannot win well enough to defeat a broad appeal station.
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