BBC Sport are reporting on the new logo for the London 2012 Olympics, and it has to be said that on BBC News 24 and BBC.co.uk, the overwhelming reaction to the logo is a negative one.
Just take a look at it, and you will understand why! Whoever thought this was a good idea seriously needs their head examined!
When I cast my vote on the BBC website, I discovered that over 82% of over 8,500 voters, had agreed with me. If this is meant to be hip and trendy, it represents the typical stereotype of hip-ness! It may have cost a lot of money, but it was not well spent.
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