Monday 30 July 2007

US Cable News Numbers: Friday 27 July 2007

I only talk about the numbers when there is something interesting to report. Otherwise, if you're particularly interested in finding out, there's always Inside Cable News. But this time, I find it particularly interesting to note that Fox Noise, Faux News, call it what you will, but Fox News did not dominate Friday's Numbers.

Fox won every hour from 6pm to 10pm, but unusually lost the 11pm hour, to MSNBC's Doc Block!

MSNBC won the 25-54 Prime Time figures too, with strong showings for the Doc Block, and a 2nd place for Countdown, which of recent times has languished in 3rd, usually just behind Nancy Grace.

Bill O'Reilly usually likes to brag that the second nightly airing of The O'Reilly Factor, gets more viewers than Countdown's first airing at 8pm, but not this time. Countdown at 8pm had 662,000 viewers whilst the 11pm repeat of the Factor only got 509,000.

Friday was strong for MSNBC and unusually weak for Fox News. Even CNN languished.

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