Yes, the dreaded process of assimilating Atlantic FM into the Heart network has begun. By comparing the output of Heart Plymouth on DAB and Atlantic FM on FM, I can tell that they are playing excatly the same songs, in exactly the same order.
I am reminded of Star Trek's The Borg in all this. "We are Heart. Resistence is futile. You will be assimilated." Central playlists, one of the scourges of great radio, going back to days of GWR Group. Yeuch!!!
Still, this is the reality we have right now, but to know that commercial radio can do so much better, but they seem to only want to do just about adequate, which doesn't cut it with lots of listeners. There is an old joke that rings so true here. "Good enough? Good enough is not good enough, Goodenough!"
Why should listeners put up with good enough, when they can do so much better, and we can hear so much better on the internet. Content is still king, despite what the big commercial radio groups think.
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